Why Fairtrade Matters


Doing Things Different From The Root

At OceanBluu, Fairtrade isn’t just a label we stick on our products. Treating everyone fairly—from the farmers who hand pick our cotton to the factory workers who lovingly stitch our products —is the foundation of who we are and why we’re different. So how did it all begin?

It Started With a Quest to Find Children's Bedding

When we were looking to purchase a new duvet set for our daughter we searched for information about the quality and origin of in-store duvet sets. In our search we discovered that the bedding and sheet industry lacked transparency about their products and had many issues unsolved.

Time to Change

As more horror stories started to appear in the media about farmers suffering and factories collapsing, as in the eight-story Rana Plaza building outside Dhaka, Bangladesh, where more than 1,100 people were killed and thousands of others were injured. This building had quite a few clothing factories that manufactured goods for major retail companies in Europe and North America. A change had to come. We decided to make our products radically differently.

Our Journey to Fairtrade

OceanBluu was founded with a goal to make the supply chain fair and transparent. We discovered the Chetna project in India that grows organic, non-genetically modified Fairtrade Cotton, doesn't use harmful pesticides and lives harmoniously with the nature. They grow their cotton sustainably using the abundant rainwater of the area as their only source of water thus eliminating the unsustainable practice of irrigation.  All OceanBluu products use eco-friendly dyes to avoid the harsh chemicals.

In addition, OceanBluu supports thousands of factory workers, farmers, and their families in India by paying better wages. Fairtrade Cotton is produced by farmers and in factories with regular checks so that child labour and discrimination based on gender, age, or religion is not part of OceanBluu production. All OceanBluu products are Fairtrade and Global Organic Textile Standard (GOTS) certified. For each of our items sold, Fairtrade farmers receive a Fairtrade Premium to decide how to invest back into their communities for social development projects.

Can You Really Make a Change and What Does Your OceanBluu Purchase Mean?

Yes, you CAN! When you buy OceanBluu products, you’re not just getting the best bedding and sleepwear for your child. You are doing so much more. As we track our production chain very closely we are able to tell you exactly where the materials came from, what goes into making each product, and that the working conditions for the people who made it are fair and safe. For us, this is the true meaning of ethical and sustainable shopping.

Why Stop There?

Because OceanBluu believes in true change, we are offering our customers to be REAL activists and take REAL action when shopping. With our OneGivesOne project your shopping counts. Every time you shop with OceanBluu, you are changing lives of children in need, by providing them with essential items like under wear, pyjamas and blankets for good night`s sleep they deserve. Shopping responsibly is the only way to shop.

Now you know why your shopping changes lives. You are a true activist for a better way of doing things, better way of buying and a better way of sleeping!

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